Workover rig technology, end-to-end
A dark, image-led marketing site for a Queensland-engineered drilling business — patented freestanding masts, SIL-2 controls, and the Xenon OS, sold worldwide since 2007.
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XDR designs, builds and supports workover, light-drilling and P&A rigs out of Queensland — sold worldwide. They needed a marketing site that matched the seriousness of the equipment: industrial, image-led, fast on a 4G connection at a remote pad, and credible to specifying engineers.
We built a dark-themed, performance-first site with a freestanding hero image of the rigs, a product range that surfaces Rigs / Catwalks / Mud Trailers / Technology in two clicks, and dedicated sections for the Xenon OS control system and the Customer Portal. Schema markup tells Google this is a Manufacturer / Industrial Equipment site, not a generic services brand — so when a procurement officer searches "workover rig manufacturer Queensland", XDR is positioned to land.
Lighthouse 100 across the board, despite the heavy rig photography — every image lazy-loaded, served as AVIF/WebP, sized to the viewport. The mobile view stacks the same content with no hidden "mobile-only" compromises.
Gallery
Get a quote in 60 seconds.
A site live in days.
Slide our pages, pick the features you need, see the price update live. Save your quote with one email — no sales calls to get a number.
Money-back if you don't love it in week one. Australian-owned. ABN-registered.